Rachel and Amy Gelender are sisters turned business partners. They followed their dreams to establish NYC-based Threadware in 2010. Threadware was inspired by the belief that clothing should be inventive and accentuate a woman’s best features. Continue reading to learn more about the brand.
When did you launch Threadware?
Starting a clothing line has been a topic of conversation ever since we were kids when Rachel caught the “design bug.” In December 2009, we decided that it was now or never if we wanted to really start our own line. Threadware began to take shape in January 2010. The debut collection will be in stores February/March 2011.
Being based out of New York would you say that both the Upper Westsider to the laid back Greenwich Village chic could wear your clothes?
Threadware’s main ambition is to give creative women a way to express themselves, whether it’s through our edgy/artistic prints, figure-flattering silhouettes, or sophisticated solids. We believe Threadware is an attitude: fun, feminine and fearless.
What is your favorite piece from your current collection?
For us, Spring is all about dresses. Amy can hardly wait to cast off all the warm winter layers and break out the Inlaid Ruffle dress because it’s colorful and feminine. Rachel loves the Rorschach Combo dress for its comfortable fit, stunning print, and pockets.
Have you always been into fashion?
Rachel: My mother jokes that she knew I was destined for fashion before I did. My favorite toy as a child was Barbie Fashion Plates. I’d spend hours sprawled out on the carpet with a stack of sketches beside me, coloring in all the designs. As I got older, my grade school teaches found the margins of my homework littered with quick sketches of clothing designs. I probably should have been concentrating on my literature readings, but I was always thinking about fashion.
Lastly, what is in store for you in 2011?
Threadware’s Spring collection will be in stores around the US starting in Feb/March. In NYC, be sure to check out Anik (1355 Third Ave) for a wide selection of styles. Threadware’s Fall collection is really starting to come together. Stay tuned for more beautiful prints, organic shapes, and gorgeous draping!
Being the offspring of a fashionista, Nadia Murdock has always had a passion for fashion. She decided to put her passion to work two years ago and launched Manchester Public Relations www.manchesterpublicrelations.com.
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